Hi, I’m Jaehong!

I’m Jaehong Lim, an Advisor with over 28 years of hands-on industry experience in various fields and the author of “Letters from Family Office”.

About me

I'm passionate about business, investment, leadership, coaching, supporting people in their growth journey, and helping them transform into the best versions of themselves personally and professionally.

My heart smiles for each new subscriber, so thank you for being here! 🙏🏻

As a seasoned marketing professional and financial expert, I started this newsletter because I have dedicated my career to helping individuals and companies navigate the complex world of marketing and finance, empowering them to make informed decisions and achieve their goals.

This newsletter covers topics I deeply care about such as leadership, marketing, finance, business, management, self-development, growth mindset, career growth, high performance, and much more. 

Through my newsletter, I aim to provide you with a unique blend of marketing insights and financial wisdom, delivered in an engaging and easily digestible format. Each article is carefully crafted to offer actionable advice, practical tips, and thought-provoking ideas that you can apply to your marketing and financial endeavors.

As a marketing expert, I have a deep understanding of the ever-evolving digital landscape and the strategies that drive success in today's competitive market. I draw upon my extensive experience to share cutting-edge marketing techniques, industry trends, and case studies that will help you stay ahead of the curve and effectively promote your brand.

In addition to my marketing expertise, I bring a wealth of knowledge in the realm of finance and investment. Having worked with numerous clients and partners to develop and implement sound financial strategies, I understand the importance of making informed decisions when it comes to managing your money and company. Through my newsletter, I share valuable insights on personal finance, investing, and financial planning, empowering you to take control of your financial future.

What sets my Substack newsletter apart is my ability to bridge the gap between marketing and finance, highlighting the ways in which these two disciplines intersect and influence one another. By understanding the financial implications of your marketing decisions and the marketing potential of your financial strategies, you'll be better equipped to make holistic, data-driven choices that drive long-term success.

Whether you're a small business owner looking to expand your reach, a marketing professional seeking to stay ahead of industry trends, or an individual looking to improve your financial well-being, my Substack newsletter has something for you. Each article is written with the goal of providing you with the knowledge, tools, and inspiration you need to thrive in today's fast-paced world.

So, if you're ready to take your marketing and financial skills to the next level, I invite you to subscribe to my Substack newsletter today. Join a growing community of like-minded individuals who are passionate about unlocking their full potential and achieving their dreams. Together, we'll explore the exciting world of marketing and finance, one article at a time.

Every Friday since 2021 I’ve sent out a list of 10 things I think are worth sharing. The emails feature an eclectic mix of both my lifestyle and writing + books, music, movies, and other interesting links that have inspired me.

Over 175,000 readers subscribe, including famous writers, artists, entrepreneurs, and other creative types from around the world. Join us!

Do you like my writing? Here’s how you can support me:

Why become a paid subscriber?

The Friday email will always be free for everyone, but for $5/month or $50/year paid subscribers get:

  • Bonus Tuesday emails
    Every Tuesday morning, I’ll send you an illustrated essay, a tool I can’t live without, a technique I use, a favorite book from my collection, or another exclusive behind-the-scenes peek at my process.

  • Membership in a creative community of thousands
    Commenting, chat, and discussion threads are reserved exclusively for paid subscribers. As many have noted, our comment section is one of the nicest corners of the internet — we learn a ton from each other, and there are thousands of us.

  • Full archives
    Becoming a paid subscriber, even just for one month, gives you access to hundreds of hours of reading in the back issues.

  • Special offers and other goodies
    You’ll be the first to know about events, new books, and everything else.

Ready to grow your career with me? Here are 3 ways I can help:

  1. Book a one-hour call where we can tackle your most pressing issues.

  2. Private coaching - I am opening a handful of coaching spots to work with me 1-1, email me at jhlim725@gmail.com or DM me to learn more!

  3. Join the next cohort of my course “TBA”.


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The emails feature an eclectic mix of both my lifestyle and writing + books, music, movies, and other interesting links that have inspired me.

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Hello there! Life Advice, fun recommendations, Working as an Advisor, Recruiter, and a Writer